The Nature of Fashion

the fashion cycle- the rise, widespread popularity and the decline in acceptance of a style

1. intro
2. rise action
3. culmination stage
4. decline stage
5. obsolescence stage

 

 

 

long run fashion- a fashion that takes more seasons to complete its cycle than what might be considered its average life expectancy. a.k.a. a classic

 

 

short run fashion- a fashion that takes fewer seasons to complete tis cycle than what might be considered its average life expectancy

 

 

 

 

when managers see sales drop they will have a sale.

 

 

 

accelerating factors to speed up a fashion cycle:

1. increased buying power

2. increased leisure

3. education

4.improved status of women

5.technological advaces

6.sales promotion

7. changes of the season

 

 

factors that slow down the fashion cycle:

1. habit & custom

2. sumptuary laws

3. nature of the merchandise

4. reductions in buying power

 

 

prophetic styles- interesting new styles that are still in the introductory phase of the fashion cycle.